How to Plan Your Blog
First of all, Happy New Year everyone! I hope everyone had a really wonderful holiday, and truly took some time to relax and unwind! I know I did. JI always love the start of a New Year, except since January 1stfell mid-week, it was hard to get to it. So, today is officially the first Monday of the year for me, so here I am!
Plan by Quarter
I find planning quarterly, helps organize your partnership/collaboration opportunities. By knowing your whole quarter, you won’t miss out on opportunities that you may have thought of too late. Most PR/Branding companies make plans well ahead of time, so contacting them on December 1stfor a Christmas promo is just not gonna work. Ideally you want to be at least 3 months ahead of any scheduled holidays, events etc.
Let’s Get Started!
How I decided to plan my blog this year, is to come up with a monthly category/theme. By having a theme of the month, you can then start jotting down what could fall under that theme. For example, in January I am focusing on Wellness – so some of my subcategories might be:
- Scheduling time for social media. Not letting it take over your life.
- 30-day Yoga Challenge. How it helps your mindset
- Healthy recipes
- How planning your blog can alleviate mental stress from your everyday life
There, four possible blog posts, and depending on how often you post, this could be your whole month.
Pick Your Brands
From my monthly theme of Wellness, and based off my 4 blog topic ideas, I might want to pitch to a yoga clothing company and tell them about my Yoga Challenge and how I would incorporate their brand with my challenge. For a healthy recipe, I could find food companies to sponsor some meals, or perhaps how a Crock Pot could assist me with these meals. See what I’m getting at? Of course, things always come up last minute that might not fit with your overall theme but that’s okay, the theme doesn’t have to be strict, it’s just a good way to plan ahead and be organized.
Take three pieces of paper and plan the quarter starting March 1st. Look at the themes and plans on a daily basis to keep yourself on track. In a few weeks, you can start your pitch emails and be fully organized for the 2ndquarter. Don’t let time get ahead of you, get ahead of it! Being proactive is the best way to have a successful blog without feeling too overwhelmed.